Persia, now Iran is the birthplace of the modern rug. The weaving techniques along with design motifs of a traditional hand knotted Persian Rug have influenced weavers for a millennium. One characteristic which is difficult to replicate on a machine made rug is the short stubby integrated fringe. However with a little human interaction this effect has now been replicated on the new "Inspired by Persia" collection. This range of classical Persian designs has been machine woven and hand finished to give a truly authentic look to the rug.